Brief: ‘If Oakley were to make a smoothie maker, what would it look like?’ 

A  university project focusing on brand language through a trans branding brief. 

I used a variety of research methodologies to determine Oakley brand language and combined this with research into the key semantic and semiotic features of a smoothie machine. From this I expressed my vision of an Oakley smoothie machine through low fidelity models, rapid prototyping and sketching.